RESOURCES FOR MARKETING IN 2014

Welcome to Centennial Way Marketing. Much like Centennial Way in Arizona went through a drastic face-lift; your company’s brand has the potential to as well. Advertising isn’t enough. Getting the old fashioned ‘word of mouth’ isn’t enough. Read through our material for a one of a kind marketing plan that will boost your sales and give your company its proper face-lift.

Centennial Way AZ: Before and After

Centennial Way in Mesa Arizona looked a little shabby not too long ago, right? Here are 2 examples:

Centennial Marketing Way AZ Marketing

And here is what it looked like after its urban renewal:

Centennial Way Marketing

You can renew your company’s image in much the same way!

For more information about what all went into this project, check out this page.

If you are experiencing a loss in revenues due to ‘unknown’ factors, or maybe haven’t ever got steam in the first place, this marketing plan will give your approach a face-lift just like the one shown above!

Marketing Action Plan Step 1: Write down your current financials.

centennial way marketing reportYou may be selling a product or a service, or something new and exciting that I haven’t thought of yet, but the fact of the matter is, it’s tough to move forward if you don’t know where you’re at. Just imagine the last time that you were lost. Even if you have a map, it doesn’t do ANY good if you don’t know where you are at.

A great way to take a snapshot of the effectiveness of your marketing is to just look at your numbers. Figure out what your gross sales are, what your expenses are, and your profit after expenses. Don’t stress out over them, but know them. If your business is losing money, don’t just bury your head in the sand. A lot of guys do that when we’re lost. We say we aren’t in fact lost and we are taking the scenic route. This is a big no-no in business. In order to have a business you have to make money. If you aren’t, that’s okay for now, as long as you make a change. A great resource for figuring out your financials in marketing is the marketing company, Veritas Inc in Atlanta, GA. I know the guy that runs the place and he’s extremely helpful. He’ll probably even give you some FREE advice. Check out Veritas Inc marketing at Veritas Inc Atlanta. You can thank me later. Heck, you might even get some great information by just following their tweets @Veritas_Inc twitter.com/Veritas_Inc.

Marketing Action Plan Step 2: Figure out what’s working.

centennial way marketing plan 2After really figuring out where you’re at financially, it’s time to look at what you are doing for marketing. As we all know, marketing is selling. Without marketing, you get no sales. That’s right, zip, zero, zilch. Write down all of the ways that you are attempting to get new customers.

After you have written down all of your existing marketing methods, track your results. Go back through your customer’s history and figure out where they are coming from. If you haven’t been doing this up until now, that’s ok. It’s a little shocking, but it’s okay. Just start doing it right now. Do it for a month and then come back and read this Centennial Way Marketing Plan then.

Ok, you’re either back after a month or you have already figured out where your customers are coming from. Now it’s time to make a tough decision…

Marketing Action Plan Step 3: Plan your destination.

The old saying, ‘If you don’t know where you’re going, any old road will take you there’ is definitely true in business. So, let’s say that I’ve got my car all fueled up and ready to go. I’ve got a back seat full of snacks and water bottles, and I also have a spare tire in the trunk. I hop in my car and am ready to go to, say, Florida for the winter. I’ve never been there, but I hear that its sunny.

centennial way marketing planningAm I actually going to get to Florida? Maybe, but I’m going to have to ask several people for directions along the way. After I get there, am I going to like it? Maybe, I only know that it’s sunny…but just maybe I won’t like the humidity!

I originally heard this analogy from Tom Peck of Blitz Inc. He heads up the operation in Bellevue, WA and trains a ton of people in sales and marketing methods. If you’re in the Seattle / Bellevue area, check out his marketing firm at their Blitz marketing blog.

So, the fact remains that if you have no idea where you want to take your business, or are unfamiliar with the type of business you will be running in the next five to ten years, you will always be fighting a losing battle.

Maybe you already have some pretty good clear-cut goals. That’s great! You’re one step ahead of most marketers. If you don’t though, figure out what kind of profits you want to see down the road, what services you want to extend into, what additional locations your business will be operating out of, etc. More importantly, what type of life you want your business to have.

This will only be accomplished through getting good at marketing and sales. Again, if your marketing sucks, your business sucks. Why? You don’t have enough customers.

Marketing Action Plan Step 4: Ditch the hitchhikers

If you truly want your business to succeed, you have to get rid of any dead weight. If someone isn’t adding value in your company’s marketing department, they should be replaced with someone that will. It’s too bad that some of the nicest people out there aren’t really that hard of workers. Unfortunately, that’s their choice. What I’m saying is, don’t just keep people in your marketing department that aren’t pulling their weight because they are nice people. If you want to help them, let them find another position at another company that they can be successful in because they aren’t being successful in yours. Or, if they have other talents, shift them to a different position.

I’m all for charity, in fact, I give several thousands of dollars every year to notable causes. These people are in unfortunate situations and cannot really help themselves. This is a lot different than paying someone a paycheck just to fill up a seat in my company. When it comes to business, you should be all about your business. They don’t call it walking your business, they call it RUNNING your business.

In terms of your marketing channels, you should have already figured out where your customers are coming from and where they aren’t. If not, do that now.

If some of your marketing channels aren’t bringing you any notable customers, ditch them. That’s right, just get rid of them. Start from scratch. Keep what is bringing you customers, but get rid of anything that is not. In other words, don’t focus on just getting your name out there. So many times I hear, “It’s good for brand recognition” when it’s actually costing the company more than its bringing in. What you save by getting rid of these under-performing marketing efforts will be worth it.

Marketing Action Plan Step 5: Capitalize on Your Leading Performers

In order to overtake the competition, rule the world, or just start to gain a profit at the end of the year, you need to figure out what is working and totally exploit it. Furthermore, figure out who your top performers in your marketing department are, and bonus the heck out of them. Give them incentives for continued high performance. If you’ve been in the sales industry for long, you know that there’s nothing more that top performers want than recognition…and bonuses! So, give them some commissions on future business and you’ll see even greater results from their efforts.

centennial way sales bonus

The leading sales and marketing company in Portland follows this rule and has brought great results to their Fortune 500 client in the process. DMA Portland (I’m not sure what it means) is all over the internet with employees raving about their bonus structure. Go see what they are doing at the LinkedIn profile of DMA Portland www.linkedin.com/company/dma-portland and copy it for your best performers.

In terms of your marketing efforts, put some of the money that you saved by ditching the under-performing ones into the ones that are working. WARNING: Be aware of the law of diminishing returns. Chart exactly how much more you are gaining in revenues per dollar spent. This should be done on a bi-weekly or monthly basis.

This chart will flatten out at some point, but you want to stop feeding it right before it does. Once you stop funneling money into the areas with the highest ROI (Return on Investment), your business will be much healthier and ready to kick some serious tail.

Marketing Action Plan Step 6: Broaden Your Reach.

broaden marketing netImprove your go-to-market strategies with casting a larger net. You should have some extra revenue being brought in by capitalizing on your now steroid-injected marketing channels. Now, it’s time to branch out.

Figure out what your competition is doing and be in the same space. However, brand yourself differently than them. If they are appealing to the masses, you should make your product or service appealing to the elite…and vice versa. There are many ways to get customers. You should try a little bit of everything when expanding your marketing ‘net.’ Don’t go overboard; just go little-by-little. When you see a high performing marketing opportunity, capitalize on it, dump a bunch of money into it, and all that’s left to do is rinse and repeat.

Be sure to come back often to Centennial Way Marketing for the latest and greatest marketing tips that will launch your business to new heights.

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General Marketing Resources



Strategic Campaigns Inc Kansas City Marketing

The marketing company, Strategic Campaigns Inc Kansas City serves as representation to larger national companies. In order to deliver a quality service, this marketing company hires people at the entry level and trains them fully. The company doesn’t hire very many people with marketing and sales experience, as they prefer to train everyone from the ground up.

Here’s what Strategic Campaigns Inc does. They are classified as a marketing company, but they specialize in face to face sales for these larger corporations. To view more on this, check out this review of Strategic Campaigns Inc Kansas City marketing services. As the competition rises and is always trying to reach new customers, more is needed to stand out. Companies that are successful in marketing do what other companies aren’t willing to do. They are going out and meeting customers face to face. They get out there and knock on some doors.

Although Strategic Campaigns in Kansas City doesn’t go door to door, they DO visit small businesses in a professional face to face meeting…sort of like Dunder Mifflin. lol. It turns out that this drives a lot of sales on the front end of the sales cycle, but also helps to increase long term brand loyalty from those customers. If someone likes you, they’ll tend to do business with you. If someone continues to like you and that relationship is cultivated, they will become a long term customer. Strategic marketing campaigns involve going at your target market in a variety of different ways. Doing this takes a keen eye for advertising campaigns in general, but an extraordinary attention to details and orchestration of several different marketing efforts.

What most people don’t know about Strategic Campaigns Inc jobs in Kansas City, Missouri, is that they are quite the challenge. Most people are not necessarily in the market for a particular service. Although most companies could benefit from these corporations’ services, they are naturally skeptical. Decreasing skepticism in sales is what this company excels at.

Strategic Campaigns Inc is located at 511 DELAWARE ST #100 KANSAS CITY, MO 6415 816-912-2893

read more about Strategic Campaigns Inc.



Blitz Inc Bellevue Reviews Marketing Companies in WA

Having trouble with brand new sales? Are you looking at using the services of a marketing and advertising company to help? You are not alone. The marketing and advertising company in Bellevue, WA identified as Blitz Inc reviews countrywide corporations’ product sales and promotional campaigns and delivers one on one sales calls to help in their local efforts. A number of corporations throughout the planet have already adopted this process and are having some pretty tremendous benefits. How can you decide the ideal company? Be sure you consider the following key areas: rate to market, cost efficiency and almost any new client costs, volume and scope, and the organization’s background.

Blitz Inc in Bellevue, WA

blitz inc bellevue reviewYou’ll find quite a few various sorts of marketing out there. Only some of them may match your enterprise or service that you desire to get an increase in sales. All which actually counts is the net profit. Could a company produce an increase in product sales like Blitz, Inc? You mustn’t be too worried with just getting you or your solution’s brand out there. You SHOULD be concerned with gaining income.

When it comes to a marketing company, take a look at the target industry. Next determine if the size and range of the marketing and advertising organization will have the ability to get to most of your potential consumers. When they can’t, continue looking. If you have a nationalized enterprise, you may not wish to hire a community-based business to get going on your marketing and advertising campaigns. Having said that, should you be a localized firm or a new business, this could simply just be the answer available for you. The marketing and advertising company Blitz Inc Bellevue reviews solely Fortune 500 corporations’ marketing strategies and brings community marketing initiatives to their plans. Even so, advertising and marketing firms are available in just about all forms and sizes.

Also, just how quickly can a marketing and advertising agency get up to speed and start generating trackable gains? A few days? Four weeks? Several several months? According to your own requirements, you could require a thing more immediately than some other particular person. Be sure to search for a advertising and marketing firm that will assure quick success, as in new sales conversions.

You have to likewise check out the costs. If you are considering working with a massive company, they are probably going to ask you for many up front premiums. Some of the smaller sized less popular companies usually are seeking to verify themselves and may not even charge you anything until you notice success. It would be excellent. On the other hand, if you are one of those ‘brand sensitive’ people who prefers to seek advise from a large organization, you need to take into account the initial costs within your current formula. This isn’t necessarily a bad thing, except if the firm won’t bring you the gains. Again, just what is important is sales results.

Reviews of Marketing Companies Summary

Finally, search for a established history out of the advertising and marketing organization. It really is not so significant the length of time a marketing company has been in operation, however what is critical is the gains. Has the firm produced results promptly and within or at budget? Do you have any kind of issues or poor reviews via their clients? Of course, a lot of advertising and marketing firms have awful reviews from past staff members, but exactly who doesn’t have? Be certain to seek out the things that make a difference like a reputation with a corporation’s clients.

Blitz Inc reviews

You will find multiple issues to consider when selecting a marketing and advertising business. Remember that the main point here is an increase in sales. Think about together the temporary and extended advantages when considering charges and do not be concerned about spreading consciousness. Simply just employ the firm that can generate real results and sit back and watch your business grow! The organization Blitz Inc reviews exclusively national providers’ promotional activities, however you will discover lots of sales and advertising firms around to select, so happy searching!