Welcome to Centennial Way Marketing. Much like Centennial Way in Arizona went through a drastic face-lift; your company’s brand has the potential to as well. Advertising isn’t enough. Getting the old fashioned ‘word of mouth’ isn’t enough. Read through our material for a one of a kind marketing plan that will boost your sales and give your company its proper face-lift.

Centennial Way AZ: Before and After

Centennial Way in Mesa Arizona looked a little shabby not too long ago, right? Here are 2 examples:

Centennial Marketing Way AZ Marketing

And here is what it looked like after its urban renewal:

Centennial Way Marketing

You can renew your company’s image in much the same way!

For more information about what all went into this project, check out this page. I think that there’s a varicose veins treatment center there now or something.

If you are experiencing a loss in revenues due to ‘unknown’ factors, or maybe haven’t ever got steam in the first place, this marketing plan will give your approach a face-lift just like the one shown above!

Marketing Action Plan Step 1: Write down your current financials.

centennial way marketing reportYou may be selling a product or a service, or something new and exciting that I haven’t thought of yet, but the fact of the matter is, it’s tough to move forward if you don’t know where you’re at. Just imagine the last time that you were lost. Even if you have a map, it doesn’t do ANY good if you don’t know where you are at.

A great way to take a snapshot of the effectiveness of your marketing is to just look at your numbers. Figure out what your gross sales are, what your expenses are, and your profit after expenses. Don’t stress out over them, but know them. If your business is losing money, don’t just bury your head in the sand. A lot of guys do that when we’re lost. We say we aren’t in fact lost and we are taking the scenic route. This is a big no-no in business. In order to have a business you have to make money. If you aren’t, that’s okay for now, as long as you make a change. A great resource for figuring out your financials in marketing is the marketing company, Veritas Inc in Atlanta, GA. I know the guy that runs the place and he’s extremely helpful. He’ll probably even give you some FREE advice. Check out Veritas Inc marketing at Veritas Inc Atlanta. You can thank me later. Heck, you might even get some great information by just following their tweets @Veritas_Inc

Marketing Action Plan Step 2: Figure out what’s working.

centennial way marketing plan 2After really figuring out where you’re at financially, it’s time to look at what you are doing for marketing. As we all know, marketing is selling. Without marketing, you get no sales. That’s right, zip, zero, zilch. Write down all of the ways that you are attempting to get new customers.

After you have written down all of your existing marketing methods, track your results. Go back through your customer’s history and figure out where they are coming from. If you haven’t been doing this up until now, that’s ok. It’s a little shocking, but it’s okay. Just start doing it right now. Do it for a month and then come back and read this Centennial Way Marketing Plan then.

Ok, you’re either back after a month or you have already figured out where your customers are coming from. Now it’s time to make a tough decision…

Marketing Action Plan Step 3: Plan your destination.

The old saying, ‘If you don’t know where you’re going, any old road will take you there’ is definitely true in business. So, let’s say that I’ve got my car all fueled up and ready to go. I’ve got a back seat full of snacks and water bottles, and I also have a spare tire in the trunk. I hop in my car and am ready to go to, say, Florida for the winter. I’ve never been there, but I hear that its sunny.

centennial way marketing planningAm I actually going to get to Florida? Maybe, but I’m going to have to ask several people for directions along the way. After I get there, am I going to like it? Maybe, I only know that it’s sunny…but just maybe I won’t like the humidity!

So, the fact remains that if you have no idea where you want to take your business, or are unfamiliar with the type of business you will be running in the next five to ten years, you will always be fighting a losing battle.

Maybe you already have some pretty good clear-cut goals. That’s great! You’re one step ahead of most marketers. If you don’t though, figure out what kind of profits you want to see down the road, what services you want to extend into, what additional locations your business will be operating out of, etc. More importantly, what type of life you want your business to have.

This will only be accomplished through getting good at marketing and sales. Again, if your marketing sucks, your business sucks. Why? You don’t have enough customers.

Marketing Action Plan Step 4: Ditch the hitchhikers

If you truly want your business to succeed, you have to get rid of any dead weight. If someone isn’t adding value in your company’s marketing department, they should be replaced with someone that will. It’s too bad that some of the nicest people out there aren’t really that hard of workers. Unfortunately, that’s their choice. What I’m saying is, don’t just keep people in your marketing department that aren’t pulling their weight because they are nice people. If you want to help them, let them find another position at another company that they can be successful in because they aren’t being successful in yours. Or, if they have other talents, shift them to a different position.

I’m all for charity, in fact, I give several thousands of dollars every year to notable causes. These people are in unfortunate situations and cannot really help themselves. This is a lot different than paying someone a paycheck just to fill up a seat in my company. When it comes to business, you should be all about your business. They don’t call it walking your business, they call it RUNNING your business.

In terms of your marketing channels, you should have already figured out where your customers are coming from and where they aren’t. If not, do that now.

If some of your marketing channels aren’t bringing you any notable customers, ditch them. That’s right, just get rid of them. Start from scratch. Keep what is bringing you customers, but get rid of anything that is not. In other words, don’t focus on just getting your name out there. So many times I hear, “It’s good for brand recognition” when it’s actually costing the company more than its bringing in. What you save by getting rid of these under-performing marketing efforts will be worth it.

Marketing Action Plan Step 5: Capitalize on Your Leading Performers

In order to overtake the competition, rule the world, or just start to gain a profit at the end of the year, you need to figure out what is working and totally exploit it. Furthermore, figure out who your top performers in your marketing department are, and bonus the heck out of them. Give them incentives for continued high performance. If you’ve been in the sales industry for long, you know that there’s nothing more that top performers want than recognition…and bonuses! So, give them some commissions on future business and you’ll see even greater results from their efforts.

centennial way sales bonus

In terms of your marketing efforts, put some of the money that you saved by ditching the under-performing ones into the ones that are working. WARNING: Be aware of the law of diminishing returns. Chart exactly how much more you are gaining in revenues per dollar spent. This should be done on a bi-weekly or monthly basis.

This chart will flatten out at some point, but you want to stop feeding it right before it does. Once you stop funneling money into the areas with the highest ROI (Return on Investment), your business will be much healthier and ready to kick some serious tail.

One of the best examples of this is the marketing and SEO firm in Atlanta called Force Boost. They know their ROI on everything they do and if they can’t measure it, they don’t do it. This is also one of the services they offer to their clients. You, of course, can simply do this yourself.

Marketing Action Plan Step 6: Broaden Your Reach.

broaden marketing netImprove your go-to-market strategies with casting a larger net. You should have some extra revenue being brought in by capitalizing on your now steroid-injected marketing channels. Now, it’s time to branch out.

Figure out what your competition is doing and be in the same space. However, brand yourself differently than them. If they are appealing to the masses, you should make your product or service appealing to the elite…and vice versa. There are many ways to get customers. You should try a little bit of everything when expanding your marketing ‘net.’ Don’t go overboard; just go little-by-little. When you see a high performing marketing opportunity, capitalize on it, dump a bunch of money into it, and all that’s left to do is rinse and repeat.

Be sure to come back often to Centennial Way Marketing for the latest and greatest marketing tips that will launch your business to new heights.

312 Marketing Employee Reviews

Finding legitimate reviews of 312 Marketing in Raleigh, North Carolina can be a bit of a challenge these days. It turns out that they have a lot of competitors who are trying to give them a bad online reputation. Now it seems to me that people would think twice about reading online reviews and thinking that a company is a “scam of a job” because of this, but you’d be surprised. Some people believe whatever they read online.

This presents a couple of problems. It lets bad companies look good and it allows good companies to look bad. I’ll tell you a few things I’ve learned about online review sites like Yelp, Glassdoor, BBB, etc. I’ve been in the marketing industry long enough to know that there is something going on here that is a little tongue-in-cheek. Most people will never have to worry about it because they don’t work in the public relations industry, nor do most people own businesses. If you do, then be sure to read this post in its entirety.

312 Marketing Reviews

312 Marketing Reviews

I’ve had my experiences with Yelp recently and I’m a little disappointed in this website. I take that back. I’m disappointed quite a bit with these guys. I have several positive reviews on my Yelp page, but they are considered “not recommended” by the website and don’t show up unless you click on a grayed out link. The 312 Marketing reviews on sites like this are in the same boat. Here’s what companies like Yelp and Glassdoor do… They let anyone post a review on them. They can call them a scam or whatever with no consequences. Those reviews show up almost 100% of the time as ‘legitimate.’ When someone posts a great review, they don’t show up. The thing is, these websites want you to advertise with them and will then show your positive reviews. Sounds a little bit like extortion to me. Just look at these reviews of 312 Marketing and you’ll see what I mean. Luckily for me, my SEO guy just outranks sites like this with other sites so they are a non-issue, but most businesses aren’t so lucky.

Before you read some 312 Marketing reviews and think they are legitimate, just think about the tone of the report. You’ll find that most of these reviews have no official ‘insight’ as to the daily workings of these businesses so they are most likely not previous employees nor were they ever customers. Just look at some of these 312 Marketing reviews and tell me that they aren’t from competitors.

My 312 Marketing Review


I spoke with the owner of 312 Marketing in Raleigh, Randy Paddock, and discussed this issue with him. I offered him my friend’s expertise in SEO and reputation management, but he declined. Hey that’s okay, I didn’t get a referral fee. No big deal. But during my conversation with him, I found out what this marketing company really does. It sounds like the job is extremely tough and challenging and the industry is very competitive. I dug a little deeper and found out that other direct sales and marketing firms were indeed putting negative reviews online. Too bad. I wonder if they can look up IP addresses and hunt these people down and sue them for slander. Because after all, 312 Marketing is not a scam and it seems like a really encouraging place to work. Thanks for reading my rant on reviews!